SVSU GRAPHIC DESIGN
A Look into Logo Styling and Brand Identity
The look of your logo style and brand identity can be the most important visual aspect of your business – and a great logo does it all with just a glance. Logo styling can be about more than just graphic design; it should be unified with your overall brand identity. Learning how to balance visual design and messaging can be tricky, but understanding your logo’s purpose can help you strike the right balance. Here we take a look at how to approach logo design and brand identity, from understanding what your logo should represent to learning how to use it in all your branding materials.
Understanding the Basics
Logo design is all about conveying a visual message to your audience, so it’s important to understand the elements of good logo design. It needs to be cohesive, meaningful and timeless so it can stand the test of time. Logos should also visualise your brand, representing what you do to your customers and target market. This means avoiding generic-looking images, instead aiming for something more unique, tailored and memorable. For more impactful logos, it can be helpful to think of colour, typography and shape to create engaging visuals. Next, ensure your logo is easy to use and can be implemented into all your branding materials.
Using Your Logo Across Multiple Platforms
Your logo is an important part of your business, so it’s essential that you use it correctly across all platforms. You should use a consistent version of your logo, from your website and social media channels to physical materials such as business cards and billboards. When using your logo online, make sure it’s scalable, meaning the version you choose should look just as good when it’s stretched or reduced. Keep the colour scheme across all platforms and consider the size when placing it on different platforms. Many companies choose to add a link to their website whenever they post their logos.
FAQ
1. What is the importance of logo styling?
Logo styling is all about conveying a visual message to your audience and creating recognition. A great logo should be unified with your overall brand identity to create maximum impact and understanding. It should also be timeless, so it can stand the test of time.
2. How can I make sure my logo is properly used across all platforms?
You should use a consistent version of your logo, from your website and social media channels to physical materials such as business cards and billboards. When using it online, make sure it’s scalable, meaning the version you choose should look just as good when it’s stretched or reduced. Keep the colour scheme across all platforms, and consider the size when placing it on different platforms.
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Logo – University Communications – Saginaw Valley State University
svsu.edu
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