PREPRESS GRAPHIC DESIGNER
Print Preparation for Designers: Prepress and Postpress Explained
Printing designs requires prep and postpress processes, ensuring the production of beautiful, high-quality prints. As a creative professional, you must understand prepress and postpress, and how they can enhance your design. Prepress and postpress are distinct processes that take advantage of digital technology and traditional printing techniques.
What Is Prepress?
Prepress describes the steps taken to transfer digital artwork onto actual materials. This includes preparing the design and layout, reseizing and formatting images, selecting the right materials and creating press-ready files. Prepress is often considered the most important step in producing high-quality, professional prints.
Prepress involves several processes, such as:
1. Image Optimization
It is essential to check the resolution and size of each image and make sure it is suitable for the chosen printing method. A high-resolution image will print better and last longer. If a low resolution image is used, it can become blurry when printed and cause other colored defects.
2. Formatting the Document
Consider the final file format that the document will need to be in for printing. Each printing company recommends its own production files, often described in-depth on its website. It is recommended to use the image compression format that best suits the final material to save on space.
3. Color Management
Color management is the process of matching color between what is visible on the display and what will be printed. This is done to ensure consistent colors on all actual prints and to minimize color variations. Color management requires tweaking and verifying colors through digital tools.
What Is Postpress?
Postpress is the process that takes place after printing. It consists of inspecting, finishing, and binding the final product. This may involve cutting, folding and trimming the material, adding finishes such as lamination, binding the products in booklets and so on.
Frequently Asked Questions
Q. What is the difference between Prepress and Postpress?
Prepress is the process of preparing artwork for print production. Postpress is the process of finishing and binding the printed material.
Q. What type of files should I use for Prepress?
This depends on the printing company you are using. Make sure to check the production files they recommend on their website.
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